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Fitness
Smart Form-to-Payment Dynamic Routing System
Eliminated 15% customer drop-off with intelligent payment routing based on course and schedule.
0%Customer drop-off (was 15%)
The Challenge
A fitness and training center with multiple courses needed different payment pages per registration based on course, health fund, and schedule — but their form builder only supported one static redirect URL, causing 15% customer drop-off.
Our Solution
Created a custom WordPress plugin with conditional redirect logic, CSV-based dynamic routing for date-dependent pricing, dual merchant account switching, and 13 automated Playwright tests covering all scenarios.
Technology Stack
WordPressPHPElementorSumit.co.ilPlaywright
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